Communications Officer - The World Bank Jakarta

Job #	101447
Job Title	Communications Officer (Online Editor)
Job Family	Communications
Location	Jakarta, Indonesia
Appointment	Local Hire
Job Posted	01-Jul-2010
Closing Date	23-Jul-2010
Language Requirements	Bahasa (Indonesian) [Essential]; English [Essential]
Appointment Type

Background / General description

The East Asia & Pacific region of the World Bank is establishing a series of "web hubs" across the region to improve and better manage web content and the Bank's outreach to audiences through the web. The Jakarta hub will service the web content needs of the World Bank's Indonesia, Timor-Leste, Papua New Guinea and Pacific Islands units. The Jakarta Hub team consists of theCommunications Officer (Online Editor) and Communications Assistant (Online Producer). Both of them are key members of the external affairs team based in Jakarta and related "hub" units by ensuring that all country and topic websites in the region are populated with up to date, cutting edge content. Communication Officer (Online Editor) will report to the Web Editor in Washington DC. The Web Editor supervises and oversees their work program under the management of the Regional Communications Manager position in HQ. Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year renewable term appointment.

Duties and Accountabilities

Primary role: The Communications Officer (Online Editor), a member of the VPU's Communications Team, manages day-to-day operation of the VPU's select sites and the creation of additional unit-related content, including: Ensuring that each site is aligned with regional, network, topic, and country priorities, as well as the Bank's web policies. Preparing and maintaining a web editorial calendar in coordination with regional and corporate communications staff. Applying editorial process and approval workflows in the Bank's web content management system. Working with VPU units in writing content or commissioning specific content to be written by online writers or staff elsewhere in the region. Working with VPU in selecting content for translation or in creating original content in the region/countries local languages. Overseeing and providing direction to online writer(s), online producer(s), and others engaged in web publishing. Reviewing and editing content prior to web publication. Reviewing and monitoring sites for quality and timeliness. Establishing and managing key performance indicators and reviewing web metrics reports; sharing results with VPU staff. Overseeing user research and determining audience needs; acting on audience feedback. Developing online campaigns (content, marketing) to target key audiences, and measuring success in achieving them. Managing and contributing to social media activities developed within VPU strategies The Communications Officer (Online Editor) supports the Sr. Communications Officer in raising the visibility and improving the structure of online communications, particularly by: Translating strategic objectives for the units into online communication action plans. Implementing the online communication action plan, using social media, multimedia, and other tools where relevant. Implementing the VPU/unit/countries multilingual online strategy Identifying opportunities for the VPU to use existing and emerging online tools; providing support and one-to-one training for current and emerging online communication channels. Participating in related web governance groups to represent the unit/VPU views, sharing knowledge, and ensuring good practices. Advocating and articulating areas of change needed on the Banks' website for the VPU.

Selection Criteria

Selection Criteria Master's or Bachelor's degree in Communications, International Relations/Public Affairs, Journalism, Marketing, Political Science or other related disciplines, with a minimum of 5 years (with Master's) or 10 years (with Bachelor's) of relevant experience. A minimum of five years' experience in writing and/or editing for the web. Proven writing and editing skills, with a strong command of English and an ability to convey complex ideas in a clear, direct, and lively style. Written and spoken command of Bahasa Indonesia is desired but not required. Full knowledge and applied work experience of social media principles and web 2.0 technologies. Ability to initiate and manage a continuing editorial process and to conceptualize and execute the online packaging of content. Strong diplomatic, interpersonal, and teamwork skills; demonstrated client orientation; sensitivity to working in a multicultural environment. Ability to problem solve, with strong investigative/research skills. Ability to work capably under stress and to juggle multiple tasks within tight deadlines. Experience working on cross-functional teams. In-depth knowledge of international trends and political/economic issues related to development. Experience producing for the web (basic knowledge of HTML and Photoshop preferred). Experience in web analytics, search engine optimization, and online marketing.